The crowd funding o crowdfunding (dall’inglese crowd, folla e funding, financing) è un processo collaborativo di un gruppo di persone che utilizza il proprio money in comune per sostenere gli sforzi di persone ed organizzazioni. It is a process of funding from below that mobilizes people and resources. Il termine trae la propria origine dal crowdsourcing, process of collective development of a product. Crowdfunding can refer to processes of any kind, dall’aiuto in occasione di tragedie umanitarie al sostegno all’arte e ai beni culturali, to the participatory journalism, until’entrepreneurship innovativa e alla scientific research.

The web è solitamente la piattaforma che permette l’incontro e la collaborazione dei soggetti coinvolti in un progetto di crowd funding.

Qui riportiamo l’ebook che a nostro avviso più rappresenta il futuro del crowdfunding. GOOD READING!

Continue reading →

Un’infografica riassume i dati del rapporto annuale di Fortune 500 sulle big corporation americane ed i rapporti editati da OssCom ed eCircle. The weight of social media in the enterprise e l’adozione di un corporate blog aziendale sono gli aspetti fotografati dall’infografica. A comparison between the U.S. and Italy blows immediately apparent to the eye as Italian companies are more likely to 'adoption of corporate blogs rispetto alle statunitensi (40% against 34%). The 60% companies in the world has become a figure or a division Member of the Social Media Management, demonstrating how this has now become a business function and has also created specific professional.

continues its: http://tech.fanpage.it/le-aziende-piu-social-usa-e-italia-a-confronto-infografica/#ixzz2hp9qV22i

 

The 44% of companies in Europe has already integrated social media into online marketing mix. This sums up the result of the third part of the survey "European Social Media and Email Monitor" conducted by eCircle, provider of digital marketing, in collaboration with Mediacom.

From consumers to businesses: the last part of the study of eCircle on email & analyzing digital social media strategies of companies in Italy, Spain, France, Germany, United Kingdom and the Netherlands, the six European countries of reference for the digital communication and e-commerce.

The leading countries in the use of social networks for marketing and communication are Spain and the UK, while in Italy the 37% of marketers said he had already integrated into the online marketing mix.

“The results of the third part of the study show that even in Italian companies are actually starting to align with international trends, preparing to integrate social channels in its communication strategy and marketing – said Maurizio Alberti, Managing Director of eCircle Italy – Currently the most used social media is still the display advertising – But that is not much loved by the community of users - but also grow fan page and profiles, introduced as early as 60% social media marketer and much appreciated by users”.

Growing use of social media by marketers, although email marketing is still the most widely used marketing tool for digital. Among the reasons why companies still do not use social media, the poor targeting of messages, the impossibility to measure the impact of communications and lack knowledge of the medium.

In Spain and the UK 50% of marketers surveyed claim to know and use the Social Media Marketing. In Italia 37% companies have already integrated this tool in the online marketing mix.

(ANSA) – ROME, 9 OTT – “The government in the future will have to ensure Broadband everywhere and at all, companies need fast connection. Must be a priority of the State, only that in Italy it takes too long”: I said Eric Schmidt, president of Google, the Big Tent Rome in which he announced an investment in our country for the promotion of Made in Italy. Schmidt added that in addition to the spread of broadband requires “più wireless e 4G. Nothing can happen without this”.

It would be the time.

Already in February, industry studies showed a growth of ecommerce in China, both in numbers and in the development ambitions. Hand in hand in this photograph of ecommerce, in China the trend brings more and more at the top of the Made in Italy, especially when it comes to ecommerce and luxury sectors of the abbigliamento.Entro 2015, China should have more than 4 millions of wealthy families, since it makes it the fourth largest country in terms of number of high-income families. And the Made in Italy remains more than ever appreciated as a business card of choice for the rich, who appreciate our own brands and buy them via ecommerce. In 2012 only the turnover of the group Alibaba has even reached the 170 billions of dollars (we are talking about a figure higher than the turnover of eBay and Amazon, together). This shows how the e-commerce in China is thriving more than ever.

The term BLOG has been extrapolated from the words web log (web log) which literally mean: “traccia su rete”, then, what is written on a blog, which is nothing more than a web page, can provide a path that will lead users directly to the business website.

To achieve this it is necessary to create blogs planned and organized in an intelligent manner, providing information and news that can whet users, create and direct the network needs.

What are tags?:
Tags are keywords, that can be associated to each item of our blog or site made with WordPress. These keywords are used to better describe our article and to provide a system more in order for the article to be found. Let's take an example, if I have a site that talks about various sports, when I write an article to be assigned to the category News that talks about cycling, through the tags I assign the label "cycling". This will allow users to find the item is in the category "news" or by clicking the tag "cycling".

Sometimes immigrants following illegal ways to reach the country of destination, divenedo quindi irregolari e in tali casi si affidano a criminals che possono essere indicati come veri e propri slaveholders che gestiscono moderne tratte degli esseri umani. Un esempio sono i cosiddetti smugglers che ammassano enormi quantità di persone su navi di scarsissima qualità e sicurezza (le unseaworthy vessels) starting from the northern coasts of’Africa per arrivare nei Paesi mediterranei: the’Italy è una delle mete preferite perché il tratto dall’Africa alla Sicily e in particolare a Lampedusa^[3] è molto corto rispetto agli altri possibili percorsi. For many, the trip continues on to other European countries. These smugglers they charge very large sums in exchange for the hope of a new life, and are often allied with criminal organizations as well as with the complicity of the police in the country of origin: attorno all’immigrazione illegale c’è un forte induced criminal fin dall’origine. Continue reading →