Social Marketing

The 44% of companies in Europe has already integrated social media into online marketing mix. This sums up the result of the third part of the survey "European Social Media and Email Monitor" conducted by eCircle, provider of digital marketing, in collaboration with Mediacom.

From consumers to businesses: the last part of the study of eCircle on email & analyzing digital social media strategies of companies in Italy, Spain, France, Germany, United Kingdom and the Netherlands, the six European countries of reference for the digital communication and e-commerce.

The leading countries in the use of social networks for marketing and communication are Spain and the UK, while in Italy the 37% of marketers said he had already integrated into the online marketing mix.

“The results of the third part of the study show that even in Italian companies are actually starting to align with international trends, preparing to integrate social channels in its communication strategy and marketing – said Maurizio Alberti, Managing Director of eCircle Italy – Currently the most used social media is still the display advertising – But that is not much loved by the community of users - but also grow fan page and profiles, introduced as early as 60% social media marketer and much appreciated by users”.

Growing use of social media by marketers, although email marketing is still the most widely used marketing tool for digital. Among the reasons why companies still do not use social media, the poor targeting of messages, the impossibility to measure the impact of communications and lack knowledge of the medium.

In Spain and the UK 50% of marketers surveyed claim to know and use the Social Media Marketing. In Italia 37% companies have already integrated this tool in the online marketing mix.